{"id":613,"date":"2021-04-03T20:44:16","date_gmt":"2021-04-03T20:44:16","guid":{"rendered":"https:\/\/www.weriseup.com\/thejournal\/?p=613"},"modified":"2021-08-30T18:15:35","modified_gmt":"2021-08-30T18:15:35","slug":"walking-the-talk","status":"publish","type":"post","link":"https:\/\/www.weriseup.com\/thejournal\/stories\/walking-the-talk\/","title":{"rendered":"WALKING THE TALK"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"613\" class=\"elementor elementor-613\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1633269 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1633269\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-122b33b\" data-id=\"122b33b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b419e7 elementor-widget elementor-widget-image\" data-id=\"6b419e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1440\" src=\"https:\/\/www.weriseup.com\/thejournal\/wp-content\/uploads\/2021\/04\/VINCENT_DESAILLY_VEJA_CARVOIS_7540.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bb760c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb760c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8261010\" data-id=\"8261010\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed41aab elementor-widget elementor-widget-heading\" data-id=\"ed41aab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Photo courtesy of Vincent Desailly<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d21830b elementor-widget elementor-widget-image\" data-id=\"d21830b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"859\" height=\"159\" src=\"https:\/\/www.weriseup.com\/thejournal\/wp-content\/uploads\/2021\/04\/BANNER-wings-CREATORS-1.png\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3b1ff elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cc3b1ff\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c5743 elementor-widget elementor-widget-heading\" data-id=\"b4c5743\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A tale of an Eco-Friendly Company<br>\nWALKING THE TALK\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-908865e elementor-widget elementor-widget-image\" data-id=\"908865e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.weriseup.com\/thejournal\/wp-content\/uploads\/2021\/04\/IMG-sketch-Hilary-1.png\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-301280a elementor-widget elementor-widget-heading\" data-id=\"301280a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">BY HILARY STUNDA<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14753a elementor-widget elementor-widget-text-editor\" data-id=\"c14753a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Hilary Stunda is a Tucson transplant from Aspen, Colorado. A former editor-in-chief of Aspen magazine, she continues to write about arts and culture, travel, and people who do good things for the world.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7616b01 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7616b01\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4737fb elementor-widget elementor-widget-text-editor\" data-id=\"f4737fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Now there\u2019s a brand you can <\/b><span style=\"font-weight: 400;\">wear everyday that financially rewards the <\/span><span style=\"font-weight: 400;\">raw material producers and doesn\u2019t impact the environment. Now you can feel safe knowing it was manufactured in a way that gave everyone the respect they deserve and the knowledge their work had meaning. And, all the people handling and shipping the product are focused on decency, recycling, circular economy, and donating reused materials. Sound like a dream? Enter VEJA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This dream, now reality, was the intention for Fran\u00e7ois-Ghislain Morillion and co-founder S\u00e9bastien Kopp when they envisioned Veja sneakers.&nbsp; After witnessing workers\u2019 conditions at a textile factory in China, they decided to create a company that combined fair trade and ecology and included a business model from the ground up that was environmentally and socially just.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e45113 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3e45113\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c575a21 elementor-widget elementor-widget-heading\" data-id=\"c575a21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veja, the hip Parisian sneaker, is a symbol of 21st century accountability and transparency. The new wardrobe addition for celebrities walking the talk\u2019s popularity has been fueled by word of mouth rather than on some overt billboard or around fever-pitched marketing roundtables.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb579f3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb579f3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83804cd elementor-widget elementor-widget-text-editor\" data-id=\"83804cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Katie Holmes, Megan Markle and other celebrities wear Veja because they believe in the principles for which it stands.<\/span><\/p><p><span style=\"font-weight: 400;\">This is a product whose shelf life begins with fair trade and is handled and shipped by a company whose mission is to combat social exclusion by fighting for equal rights for workers\u2014Ateliers Sans Fronti\u00e8res.<\/span><\/p><p><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">o tell the story of Veja is to understand what it means to be an ecologically and socially responsible person; to create a great product is akin to acquiring wisdom. It takes time.<\/span><\/p><p><span style=\"font-weight: 400;\">After<\/span><span style=\"font-weight: 400;\"> years of research and development and blending various technologies, some of the materials that make a Veja shoe consist of banana oil, sugar cane, rice waste, wild rubber from Amazonia, recycled plastic bottles, and natural latex\u2014to name a few.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae12b31 elementor-widget elementor-widget-image\" data-id=\"ae12b31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"835\" src=\"https:\/\/www.weriseup.com\/thejournal\/wp-content\/uploads\/2021\/04\/Veja_Full-1024x835.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4210367 elementor-widget elementor-widget-heading\" data-id=\"4210367\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Photo courtesy of Vincent Desailly<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bafeee2 elementor-widget elementor-widget-text-editor\" data-id=\"bafeee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">The designers also took a biomimicry cue from the South American bird bone structure for their running shoe, the Veja Condor, 53% natural-based and recycled. It\u2019s the perfect marriage between organic materials and a high performance running shoe.\u00a0 And it\u2019s made in a factory in Brazil that respects workers&#8217; rights.<\/span><\/p><p><span style=\"font-weight: 400;\">If there is something that goes into the shoe that isn\u2019t organic you can read about it on their website. For Veja, transparency guides all. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">When it comes to leather, they are focussed on traceability and\u00a0 full transparency in their use of chemicals\u2014so they know where it comes from and what&#8217;s in it. Today, their soft and light ChromeFree leather comes from farms in southern Brazil. They use an innovative tanning process that doesn&#8217;t use any hazardous chrome, heavy metals or acids.<\/span><\/p><p><span style=\"font-weight: 400;\">They even use Tilapia hides from freshwater fish farms in several of their styles. Taking what is usually discarded, they transform the waste into a luxury material using a completely handcrafted process.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you start on the path of hyper-integrity, there\u2019s always something more. For instance, the organic cotton grown by farmers who use an agro-ecological method which makes the soil richer than it was before cultivating it.<\/span><\/p><p><span style=\"font-weight: 400;\">Veja gets all their rubber directly from cooperatives formed by families of the <\/span><i><span style=\"font-weight: 400;\">seringueiros<\/span><\/i><span style=\"font-weight: 400;\">\u2014rubber tappers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Last year, Veja bought 300 kilos of rubber which was used to make 1,400 pairs of sneakers.<\/span><\/p><p><span style=\"font-weight: 400;\">There are people devoting their lives and livings to the fight to protect the tropical forests from illegal deforestation. Veja pays these producer families an additional premium for their rubber as well as for forest conservation. This increases the economic value of the forest and thereby further protects it for future generations .\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Today, more than 620 families are part of the Veja product. Sebasti\u00e3o watched his father work as a rubber tapper. When he turned 20, he started his studies as a Forest Engineer and graduated in 2015.\u00a0 Since 2017 he has been part of the Veja team and is now in charge of Veja\u2019s Amazonian rubber supply chain.<\/span><\/p><p><span style=\"font-weight: 400;\">Keeping its sources local while growing its brand globally is one great mix of ingredients\u00a0 in the recipe to Veja\u2019s success.<\/span><\/p><p><span style=\"font-weight: 400;\">Respect for humans and respect for the land. It is a walk in the park, or forest, when we tread it hand in hand.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-851818f elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"851818f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.veja-store.com\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"85\" height=\"75\" src=\"https:\/\/www.weriseup.com\/thejournal\/wp-content\/uploads\/2021\/04\/Elementor-_-Art-.png\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e54ac elementor-widget elementor-widget-heading\" data-id=\"39e54ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.veja-store.com\/en_us\/\">www.veja-store.com<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fa82d elementor-widget elementor-widget-text-editor\" data-id=\"e0fa82d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6ae6c550 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae6c550\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594fd346\" data-id=\"594fd346\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe15ea8 elementor-widget elementor-widget-image\" data-id=\"fe15ea8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.weriseup.com\/thejournal\/stories\/the-vibration-of-nanobionic\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"431\" height=\"82\" src=\"https:\/\/www.weriseup.com\/thejournal\/wp-content\/uploads\/2021\/04\/BANNER-wings-READ-ON-1.png\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad69f63 elementor-widget elementor-widget-spacer\" data-id=\"ad69f63\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Photo courtesy of Vincent Desailly A tale of an Eco-Friendly Company WALKING THE TALK BY HILARY STUNDA Hilary Stunda is a Tucson transplant from Aspen, Colorado. A former editor-in-chief of Aspen magazine, she continues to write about arts and culture, travel, and people who do good things for the world. 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